I have decided to add a blog to my site. There are so many blogs out there, but this one is different! I will be blogging about tea, the benefits, uses, blends, means, hows, facts and any query related information.
The First is this:
I often get asked “Why tea?” Its simple, I don’t enjoy coffee. When figuring out what business venture I would embark on, I asked myself the question: “As a consumer, what do I want that is not out there?” The answer: “Good take-away tea.” Due to the need for a significant amount of finance to open a shop, I had to look at what I actually could afford. And thus, the idea of a caravan was born. It was within my financial means and provided me with the opportunity to take my product to my market. Further to this, it helps me build my brand identity. People are transfixed by the magic of the caravan and as a result, try teas they never would and indulge the idea of take-away tea verse coffee.
I for one love the coffee culture; on your way to or from work, a 10 minute coffee break from the office, a social call, a moment to reflect and relax, and of course, an attempt to get an injection of energy. For those who do not enjoy coffee, I offer the same culture with tea. Consumers are becoming increasingly aware of the need for a healthy lifestyle. Tea is the healthy alternative to coffee. Good loose-leaf tea is a great alternative to sloppy tea bags drowned in milk and white sugar. Not enticing to even the most desperate tea addicts.
My market it constantly surprising me, it goes beyond the borders I had defined in my Business Plan. The more people who enjoy my tea, the better. I am not offering something exclusive to a high end market. I don’t care who you are, what you do or where dine, if you are open to exploring worldly treasures, I would love to share my magical infusions with you, affordably.
Tea began as a health drink in China, its popularity spread to such an extent it created a connection between the East and West, and opened global trade. It was an opportunity for people to socialise, break from daily stresses, indulge in an array of taste sensations and experience insights into different cultures through each cup of tea. It even helped spur on a revolution and became part of American freedom at the Boston Tea Party.
Although tea originated in China, it is grown throughout the world. Each kind of tea has a history, story and culture behind it. When you drink Russian Caravan you are drinking a tea that took 6 months to a year to transport from China to Russia via Camel Caravans, having the black tea flavoured by the camp fires nightly. When you drink Lapsang Souchon, you are sharing the favourite tea of Winston Churchill.
So I invite you to share this explorative journey, and taste the cultures of the world.
Have a tea-licious time!